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Selected:
Total : 183

  • 1

    When and how brands affect importance of product attributes in consumer decision process

    Park, Hyun YoungChang, Sue Ryung

    European Journal of Marketing , 2022 (Early View)

    SSCI ABDC-A*

    W
    3
  • 2

    How Consumers Spend and Distribute Money Tainted by Anger

    Park, Hyun Young

    Journal of Distribution Science (유통과학연구) , 2021 , 19 (7) , 51-59

  • 3

    When and How Brands Affect Attribute Weights in Consumer Decision Processes

    Park, Hyun YoungChang, Sue Ryung

    European Journal of Marketing , 2021 (forthcoming)

    ABDC-A*

  • 4

    Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021

    SSCI FT ABDC-A*

  • 5

    How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

    Choi, J.Park, Hyun Young

    International Journal of Research in Marketing , 2021 , 38 (3) , 749-769

    SSCI Scopus ABDC-A*

    W
    2
  • 6

    2020 中国商业报告:关于新冠肺炎疫情对在华商业运营影响的调查

    许斌范悦安周东生陈丹妮卜悦乐

    2020

  • 7

    2020 CEIBS Survey on the Impact of COVID-19 on Business Operations in China

    Xu, BinFernandez, Juan AntonioZhou, DongshengChen, DanniPuyuelo, Maria J.

    2020

  • 8

    2020中欧国际工商学院企业社会责任白皮书

    李铭俊丁远陈杰平许斌芮萌陈世敏白诗莉陈少晦

    2020

  • 9

    JD.COM: USING E-COMMERCE TO ALLEVIATE RURAL POVERTY IN CHINA

    Price, Lydia J.Liu, XiaowenNi, Jinghua

    Oxford University Press,2020

  • 10

    DIETS商业时代来临

    迪帕克·杰恩

    中欧商业评论 , 2020 (1)

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