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Total : 6

  • 1

    “逆向型”企业的成长路径:多案例研究

    李晓飞王高

    营销科学学报 , 2019 (1) , 28-44

    CSSCI

  • 2

    基于顾客感知的品牌资产指数构建与行业分析 Development of customer-based brand equity index and its application to industry analysis

    邹振兴王高步晶晶孙瑛

    管理科学学报 , 2015 , 18 (2) , 36-49

    CSSCI PKU CSSCI-C

  • 3

    The impact of a product-harm crisis on customer perceived value

    Ma, BaolongZhang, LinWang, GaoLi, Fei

    International Journal of Market Research (IF0.528) , 2014 , 56 (3) , 341-366

    SSCI Scopus ABDC-B

    W
    3
  • 4

    The effects of product-harm crisis on brand performance

    Ma, BaolongZhang, LinLi, FeiWang, Gao

    International Journal of Market Research (IF0.958) , 2010 , 52 (4) , 443-458

    ABDC-B

  • 5

    关系营销范式下营销努力对客户行为的影响研究

    王高李金林李纯青

    南开管理评论 , 2009 , 12 (3) , 52-160

    CSSCI PKU

  • 6

    如何缔造营销神话——基于中国10家快速成长企业的研究

    李飞王高杨斌林健赵俊霞陈浩

    中欧商业评论 , 2009 (5)

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