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Total : 2

  • 1

    Brand-Contingent Attribute-Weighting Process: How Brands Impact Attribute Importance Weights (CEIBS Working Paper, No. 004/2020/MKT)

    Park, Hyun YoungChang, Sue Ryung

    2020

  • 2

    A Brand-Contingent Weighting Model

    Park, Hyun YoungChang, Sue Ryung

    Advances in Consumer Research , 2015 , 43 (43) , 801

    ABDC-B

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