CN EN
Advanced
Search Within Results
Type
Year
Indexed by
Language
All fields
Communities & Collections
Cooperation Type
Selected:
Total : 2

  • 1

    When and how brands affect importance of product attributes in consumer decision process

    Park, Hyun YoungChang, Sue Ryung

    European Journal of Marketing , 2022 (Early View)

    SSCI ABDC-A*

    W
    3
  • 2

    When and How Brands Affect Attribute Weights in Consumer Decision Processes

    Park, Hyun YoungChang, Sue Ryung

    European Journal of Marketing , 2021 (forthcoming)

    ABDC-A*

Creative Commons Licence
The content of CEIBS Research Online is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).