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Total : 3

  • 1

    Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021 , 40 (6) , 1123-1146

    SSCI FT ABDC-A*

  • 2

    Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021

    SSCI FT ABDC-A*

  • 3

    Determining Consumers' Discount Rates with Field Studies

    Yao, SongMela, Carl F.Chiang, JeongwenChen, Yuxin

    Journal of Marketing Research (IF2.254) , 2012 , 49 (6) , 822-841

    SSCI Scopus FT ABDC-A*

    W
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