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Selected:
Total : 21

  • 1

    Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021 , 40 (6) , 1123-1146

    SSCI FT ABDC-A*

  • 2

    Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021

    SSCI FT ABDC-A*

  • 3

    Information Search and Product Returns Across Mobile and Traditional Online Channels

    Zhang, YufeiVoorhees, Clay M.Lin, ChenChiang, JeongwenHult, G.Tomas M.Calantone, Roger J.

    Journal of Retailing , 2021

    Scopus ABDC-A*

  • 4

    Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

    Shi, MengzeYang, BotaoChiang, Jeongwen

    Journal of Interactive Marketing , 2018 , 42 , 63-79

    SSCI ABDC-A

    W
    2
  • 5

    How China is Driving Sharing Economy Innovation

    Chiang, Jeongwen

    2017

  • 6

    Prof Jeongwen Chiang discusses theme park business in China

    Chiang, Jeongwen

    2016

  • 7

    Why international brands can’t afford to ignore China’s Single’s Day (11/11)

    Chiang, Jeongwen

    2016

  • 8

    China’s E-Commerce Giants battle on Single’s Day (11/11)

    Chiang, Jeongwen

    2016

  • 9

    The 101 on 11/11: China’s Single’s Day E-commerce Extravaganza

    Chiang, Jeongwen

    2016

  • 10
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