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Total : 3

  • 1

    Marketing's lateral influence strategies and new product team comprehension in high-tech companies: A cross-national investigation

    Atuahene-Gima, KwakuDe Luca, Luigi M.

    Industrial Marketing Management (IF1.403) , 2008 , 37 (6) , 664-676

    SSCI Scopus ABDC-A*

    W
    9
  • 2

    Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance

    De Luca, Luigi M.Atuahene-Gima, Kwaku

    Journal of Marketing (IF3.75) , 2007 , 71 (1) , 95-112

    SSCI Scopus FT ABDC-A*

    W
    425
  • 3

    The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures

    Atuahene-Gima, KwakuLi, HaiyangDe Luca, Luigi M.

    Industrial Marketing Management (IF1.0) , 2006 , 35 (3) , 359-372

    SSCI Scopus ABDC-A*

    W
    76
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