CN EN
Advanced
Search Within Results
Type
Year
Indexed by
Language
All fields
Communities & Collections
Cooperation Type
Selected:
Total : 1

  • 1

    Product-category dynamics and corporate identity in brand extensions: A comparison of Hong Kong and US consumers

    Han, Jin KyungSchmitt, Bernd H.

    Journal of International Marketing (IF0.195) , 1997 , 5 (1) , 77-92

    SSCI Scopus

    W
    34
Creative Commons Licence
The content of CEIBS Research Online is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).