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Total : 3

  • 1

    Effect of analysts’ earnings pressure on marketing spending and stock market performance

    Currim, Imran S.Lim, JooseopZhang, Yu

    Journal of the Academy of Marketing Science , 2018 , 46 (3) , 431-452

    SSCI Scopus FT ABDC-A*

    W
    2
  • 2

    Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

    Oh, HannahBae, JohnCurrim, Imran S.Lim, JooseopZhang, Yu

    European Journal of Marketing , 2016 , 50 (5/6) , 838-862

    SSCI Scopus ABDC-A*

    W
    1
  • 3

    Commitment to marketing spending through recessions Better or worse stock market returns?

    Currim, Imran S.Lim, JooseopZhang, Yu

    European Journal of Marketing , 2016 , 50 (12) , 2134-2161

    SSCI Scopus ABDC-A*

    W
    1
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