Influence of CEOs' religious affiliations on firms' advertising spending and shareholder value
Oh, Hannah ; Bae, John ; Currim, Imran S. ; Lim, Jooseop ; Zhang, Yu
European Journal of Marketing , 2020 (Early Access)SSCI Scopus ABDC-A*
Effect of analysts’ earnings pressure on marketing spending and stock market performance
Currim, Imran S. ; Lim, Jooseop ; Zhang, Yu
Journal of the Academy of Marketing Science , 2018 , 46 (3) , 431-452SSCI Scopus FT ABDC-A*
Commitment to marketing spending through recessions Better or worse stock market returns?
Currim, Imran S. ; Lim, Jooseop ; Zhang, Yu
European Journal of Marketing , 2016 , 50 (12) , 2134-2161SSCI Scopus ABDC-A*
Oh, Hannah ; Bae, John ; Currim, Imran S. ; Lim, Jooseop ; Zhang, Yu
European Journal of Marketing , 2016 , 50 (5/6) , 838-862SSCI Scopus ABDC-A*