CN EN
Advanced
Selected:
Total : 19

  • 1

    Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021 , 40 (6) , 1123-1146

    SSCI FT ABDC-A*

  • 2

    Do “Little Emperors” Get More Than “Little Empresses”? Boy-Girl Gender Discrimination as Evidenced by Consumption Behavior of Chinese Households

    Lin, ChenChen, YuxinChiang, JeongwenZhang, Yufei

    Marketing Science , 2021

    SSCI FT ABDC-A*

  • 3

    Information Search and Product Returns Across Mobile and Traditional Online Channels

    Zhang, YufeiVoorhees, Clay M.Lin, ChenChiang, JeongwenHult, G.Tomas M.Calantone, Roger J.

    Journal of Retailing , 2021

    Scopus ABDC-A*

  • 4

    必胜客中国:品牌年轻化

    Lin, ChenZhang, Chi

    2020

  • 5

    肯德基中国:数字化重构竞争优势

    Lin, ChenZhang, Chi

    2020

  • 6

    始越公司:以数据洞察提升获客能力

    Lin, ChenZhang, Chi

    2020

  • 7

    瑞幸咖啡:星巴克的中国挑战者

    Lin, Chen

    2019

  • 8

    摩拜Mobike:一夜爆红的共享单车

    Lin, Chen

    2018

  • 9

    FamilyMart: Internet + Strategy

    Lin, Chen

    2017

  • 10

    全家FamilyMart:互联网+的战略布局

    Lin, Chen

    2017

Creative Commons Licence
The content of CEIBS Research Online is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).