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Total : 5

  • 1

    When and how brands affect importance of product attributes in consumer decision process

    Park, Hyun YoungChang, Sue Ryung

    European Journal of Marketing , 2022 (Early View)

    SSCI ABDC-A*

    W
    3
  • 2

    How Consumers Spend and Distribute Money Tainted by Anger

    Park, Hyun Young

    Journal of Distribution Science (유통과학연구) , 2021 , 19 (7) , 51-59

  • 3

    When and How Brands Affect Attribute Weights in Consumer Decision Processes

    Park, Hyun YoungChang, Sue Ryung

    European Journal of Marketing , 2021 (forthcoming)

    ABDC-A*

  • 4

    How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal

    Choi, J.Park, Hyun Young

    International Journal of Research in Marketing , 2021 , 38 (3) , 749-769

    SSCI Scopus ABDC-A*

    W
    2
  • 5

    The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing

    Choi, JungsilMadhavaram, Sreedhar R.Park, Hyun Young

    Journal of Retailing , 2020 , 96 (2) , 251-265

    SSCI Scopus ABDC-A*

    W
    10
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