The case explores the challenges and opportunities of practicing venture philanthropy in an emerging market. Jaff Shen, a serial social entrepreneur and Founder/General Secretary of Leping Social Entrepreneur Foundation ("Leping") brought the international venture philanthropy network Social Venture Partners ("SVP") to China in 2012 to help build China’s overall civil society and proclivity for social entrepreneurship. SVP's Beijing branch was launched as a non-profit in 2013 and attracted thirty partners who invested in four education-related social enterprises within the first two years of operation. SVP Shanghai followed in 2016, registering as a for-profit company for greater flexibility in the context of China’s strong non-profit regulations. Given some freedom to develop its own path, SVP Shanghai evolved more slowly than Beijing, enrolling 11 partners within the first year without making any investments. Students are asked to explain the reasons for Shanghai's slow growth, and then critically evaluate a strategy suggested to Shen for accelerating the progress. They must take a stand in Shen's internal debate about whether to push a fast top-down strategy or tolerate a slower-paced bottom-up trajectory. Students also have the opportunity to compare four different SPO investment opportunities shortlisted by SVP Shanghai's partners for their initial investment, and to propose an evaluative framework for screening the potential targets and subsequently monitoring the investment outcomes.
The case tells how Jim Spear, an American architectural designer came to dwell at China’s Mutianyu Great Wall village and later developed a hospitality business dedicated to supporting rural village life. In 2006, Jim refurbished an abandoned village primary school in which he and three partners launched the Schoolhouse Restaurant. They later added another two restaurant brands nearby and opened an eco-retreat with lodging, spa and meeting facilities. The businesses grew steadily in the early years, not least because of the tourist boom that accompanied the 2008 Beijing Olympics. A few years later, however, visitors to this particular Great Wall site had fallen in numbers and the Schoolhouse partners were struggling to attract visitors specifically to their venues. At the time of the case, Jim is contemplating various avenues of growth. In addition to fine-tuning the hospitality business model, he is considering the launch of a retail shop to sell village-made handicrafts and food items. Jim’s decisions about growth are complicated by the inherent tensions of a hybrid business that attempts to grow profits and social impact at the same time. Students are asked to develop an integrated business model and strategy to support overall business growth and development.
The case illustrates the leadership challenges faced by Peter Wong, CEO of Dow Chemical Greater China, when locally implementing Dow's global sustainability strategy. A key question was whether a sustainability strategy could meaningfully contribute to the company's regional competitiveness and financial health when Greater China had only recently begun to tackle its sustainability challenges. Dow's 20-year journey of embedding sustainability in global corporate strategy is reviewed in some detail, illustrating the step-by-step process of aligning resources, transforming culture, and building external partnerships to enhance the possibility that sustainability strategies yield financial gains.
CEIBS Professor of Marketing Lydia Price, an American, explains what it takes to be a tiger mom in China and what this experience taught her about doing business in the most populous country in the world.
www,mbapodcaster.com Considering an international MBA program? The China Europe International Business School, could be your perfect fit. Hear from Associate Dean and Academic MBA Director, Lynda Price, as she breaks down the program and its application process. What makes up a strong CEIBS applicant? Price details how to address your future career goals, and the best methods for interview preparation.
Recherche et Applications en Marketing
Dans cet article, les auteurs s'intéressent au rôle que joue la conception de soi sur les préférences esthétiques pour les formes anguleuses ou rondes. Les recherches antérieures ont montré qu'une conception de soi indépendante est associée à une approche d'affrontement, alors qu'une conception de soi interdépendante est associée au compromis. De plus, les recherches empiriques sur l'esthétique suggèrent que les formes anguleuses tendent à engendrer des associations d'affrontement, et les formes rondes tendent à générer des associations de compromis. Par conséquent, les auteurs proposent que les individus aux conceptions de soi indépendantes doivent préférer les formes anguleuses, alors que ceux avec des conceptions de soi interdépendantes devraient préférer les formes rondes. Cet effet de la conception de soi devrait être plus prononcé lorsque les gens s'attendent à ce que leurs préférences soient évaluées par d'autres, puisque les réponses culturellement conformes sont plus accessibles dans cette situation. Ces hypothèses ont largement été validées par une étude sur le terrain, dans laquelle on demande de classer des logos de différents pays, et par deux expériences où on procède à un amorçage de la conception de soi.
Personality and Social Psychology Bulletin
In this article, the authors examine the role of self-construal in aesthetic preference for angular versus rounded shapes. Previous research found an independent self-construal is associated with a confrontation approach to conflict resolution, whereas an interdependent self-construal is associated with compromise. Furthermore, the literature in empirical aesthetics suggests that angular shapes tend to generate confrontational associations, and rounded shapes tend to generate compromise associations. Accordingly, the authors propose individuals with independent self-construals should perceive angular shapes as more attractive, whereas individuals with interdependent self-construals should find rounded shapes more attractive. The authors argue this effect of self-construal should be more pronounced when people expect that their shape preferences will be evaluated by others because culturally consistent responses will be more accessible in this situation. These hypotheses were largely confirmed in a field study that classified logos from a variety of countries and two experiments in which self-construal was experimentally primed.