The case consists of both A and B minor cases, which focus on decision-making optimization and service innovation business models related to logistics and big data. Case A – standing in the present and looking into the past – is a descriptive one, which mainly represents the service platform of fourth-party logistics, and is targeted at the main progress of the past 12 years made by Yiliu Technology Co., Ltd (hereinafter referred to as Yiliu Tech). It starts from opening up physical data and business process data via various software and hardware technologies. Then, through the analysis and application of logistics big data of different areas, it provides innovative data-based services including user portraits, intelligent loading and scheduling, route optimization, and logistics finance to logistics companies, carriers/fleets, drivers, and other participants on the platform.
Case B, as a decision-making case of “standing in the present and looking into the future,” mainly describes how would Yiliu Tech innovate its service or business model for more stakeholders in the logistics ecosystem in the face of the transformation and upgrading of China’s logistics industry, and the strategic investment from Cainiao Network. Faced with the four possible development directions proposed in the case, how would Yiliu Tech choose and how to implement its choice?
big data and business intelligence
fourth party logistics