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Selected:
Total : 4

  • 1

    Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

    Schmitt, Bernd H.Simonson, Alex

    Simon & Schuster,1997

  • 2

    Product-category dynamics and corporate identity in brand extensions: A comparison of Hong Kong and US consumers

    Han, Jin KyungSchmitt, Bernd H.

    Journal of International Marketing (IF0.195) , 1997 , 5 (1) , 77-92

    SSCI Scopus

    W
    34
  • 3

    Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English

    Pan, Yigang Schmitt, Bernd H.

    Journal of Consumer Psychology , 1996 , 5 (3) , 263-277

    Scopus

  • 4

    Language and visual imagery: Issues of corporate identity in East Asia

    Schmitt, Bernd H.

    Columbia Journal of World Business , 1995 , 30 (4) , 28-36

    SSCI Scopus

    W
    35
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