From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.
This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more.
Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.
International Business Review
This paper contributes to a multidimensional perspective on the speed of SME internationalization. It examines the influence of entrepreneurial characteristics – experience, rationales and innovation strategies – on multiple dimensions of internationalization speed. Findings from a sample of 180 SMEs show that earliness, speed of deepening, and speed of geographic diversification can be viewed as three different strategic alternatives and that each dimension is predicted by a different set of entrepreneurial antecedents. Earliness of internationalization is associated with entrepreneurs’ international business experience and their perception of opportunities abroad as well as preference for an innovation strategy characterized by ambidextrous innovation. Speed of deepening is related to entrepreneurs’ international business experience, their orientation towards differentiation vis-à-vis competitors, and commitment to innovation and a strategy focusing on exploration. These results indicate the importance of distinguishing between different forms of innovation. Speed of geographic diversification is predicted only by entrepreneurs’ orientation towards differentiation vis-à-vis competitors.
Speed of deepening
Speed of geographic diversification
Journal of World Business
This paper addresses two questions through a study of 180 SMEs located in contrasting industry and home country contexts. First, which business models for international markets prevail among SMEs and do they configure into different types? Second, which factors predict the international business models that SMEs follow? Three distinct international business models (traditional market-adaptive, technology-exploiter, and ambidextrous explorer) are found among the SMEs studied. The likelihood of SMEs adopting one business model rather than another is to a high degree predictable with reference to a small set of factors: industry, level of home economy development, and decision-maker international experience.
Home economy development
China experience is important, but it is becoming harder for foreigners to get it
＂China experience＂ has been regaining the significance it once commanded centuries ago when the country was at its zenith. This is because China＇s ever growing economy is drawing extensive global attention. The demand for China experience is an inevitable outcome. Having China-related expertise and knowledge is no longer just a box to tick on a CV, but a necessity for promotion to upper-middle or senior corporate positions, or a ticket to more attractive jobs.
Unsurprisingly, what comes with this flourishing temptation is the increasing competition among expatriates in China. This was not the case 10, or even five, years ago. Then, it was less competitive - fewer promising candidates vying for salary packages that came with perks coupled with lower cost of living. Today, the perceived expat＇s superiority in China＇s labor market, especially among multinational enterprises in its first-tier cities, is beginning to wear thin. This is because as domestic markets grow in importance, companies and institutions move quickly to localize expat staff and withdraw lucrative welfare items such as children＇s education and transport allowances, as well as housing and meal subsidies.
Asian Case Research Journal
This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, and Assistant Professor Shubo Liu of the Central University of Finance and Economics, Beijing, China, as a basis for class discussion rather than to illustrate either an effective or ineffective handling of an administrative or business situation.
This case is about how United Asia Live Entertainment Co. Ltd. (United Asia), a real Chinese production and marketing company and a commercial arm of the Ministry of Culture, localized a popular global product, Mamma Mia!, to compete with other international and local firms during the period when the Government was pushing the reform of the cultural industry.
Mamma Mia! is the first-ever Western musical without roots in the Chinese culture, being presented in Chinese (Mandarin) by an entire Chinese cast in China. United Asia staged the translated version with the creative team of the original musical. This case describes how United Asia faced and overcame many obstacles, including talent shortage, uncertain customer expectations and immature industrial clusters while it was preparing for the first show. The production turned out to be a big success. Although United Asia planned to launch more Western musicals in Chinese, the company aspired to go beyond introducing only copyrighted musicals and to create original musicals. This case leads to the reflection and discussion on what the company, as a groundbreaker in China’s new musical industry, should do next and how to sustain its competitive advantages.