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Selected:
Total : 12

  • 1

    汇纳科技:大数据引领零售变革

    Xiang, YiRuan LiyangLi, Yanyu

    2020

  • 2

    Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)

    Soberman, David AXiang, Yi

    2020

  • 3

    Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)

    Xiang, YiSong, Inseong

    2020

  • 4

    英菲尼迪:期待比肩豪华车德系三强(B)

    Zhu, QiongLiu, JieXiang, Yi

    2017

  • 5

    英菲尼迪:期待比肩豪华车德系三强(A)

    Xiang, YiZhu, QiongLiu, Jie

    2017

  • 6

    Yuwell Medical Equipment Inc. (A): The Jumping Fish

    Tao, XiangyiMcKern, BruceYip, George S.

    2014

  • 7

    Yuwell Medical Equipment Inc. (B): The Innovation Engine

    Tao, XiangyiMcKern, BruceYip, George S.

    2014

  • 8

    鱼跃医疗设备股份有限公司(A):鱼跃龙门

    Tao, XiangyiMcKern, BruceYip, George S.

    2014

  • 9

    鱼跃医疗设备股份有限公司(B): 创新引擎

    Tao, XiangyiMcKern, BruceYip, George S.

    2014

  • 10

    Consumer favorites and the design of news

    Xiang, YiSoberman, David

    Management Science (IF2.482) , 2014 , 60 (1) , 188-205

    SCI SCIE Scopus FT ABDC-A*

    W
    2
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