In some cultures vast personal wealth is lauded whereas in others, it is viewed with suspicion and contempt. In recent years, a super rich elite of business people has emerged in China, and, given the country's cultural and socialist past, we believe that people are more likely to react negatively to reports of conspicuous wealth. To test our arguments, we examine the reactions to and consequences of China's entrepreneurs being included on the Hurun Rich List. We find negative consequences for stock market traded firms controlled by the Rich List entrepreneurs: stock prices decline, government subsidies are reduced, and the named entrepreneurs are more likely to be investigated. These effects are strongest in rent-seeking industries and are mitigated by philanthropy.
This paper studies how culture affects economic behavior. We explore the reactions of investors, governments and entrepreneurs to the publication of the Hurun Rich List to study the impact of egalitarianism within Chinese Confucian culture. We find that when the Rich List is announced, investors react negatively to the companies controlled by the listed entrepreneurs and their market values drop significantly in the following three years and the government is reluctant to assist listed entrepreneurs and their companies, and even monitors them more closely. Furthermore, listed entrepreneurs are far more likely to be investigated, arrested and charged than other entrepreneurs. In addition, they tend to conceal profits through negative earnings management to avoid public attention. Finally, we observe that the foregoing negative reactions are more pronounced for firms involved in rent-seeking industries and with lower charitable donations.
