Abstract

自1990年创立以来，申洲国际从一家名不见经传的服装制造厂发展成为了世界知名运动休闲品牌（如优衣库、耐克、阿迪达斯和彪马）的全球顶级的供应商。2005年在香港主板上市后，申洲国际开始了全球化的布局，先后在柬埔寨和越南投资办厂。截至2017年4月，集团的员工人数达到76,000余人，国外的员工人数占比25%以上。近些年，传统纺织服装行业竞争依然非常激烈，不少中小企业纷纷倒闭，申洲国际却凭借其纵向一体化、柔性生产和一流的质量获得世界知名品牌企业的信赖，其销售量和市场份额进一步扩大。2016年全年，申洲国际的销售额达到151亿元，净利润达到29.5亿元，销售毛利率始终保持在30%左右，而净利率保持在18%左右。 过去十年见证了申洲国际爆炸性的增长。然而，在一个消费升级的时代，申洲国际是否还能够依靠现有模式获得成功？特朗普有关重振美国制造业的言论鼓励着很多企业到美国投资办厂（如中国的福耀玻璃）。然而，挑战和机遇共存。“美国制造”的标签以及美国政府的支持固然可以为申洲国际新一轮升级带来机会，但申洲国际依然难以摆脱“传统的、劳动力密集型的加工企业”的基因所带来的束缚。一个发展中国家的企业到发达国家开设工厂也是备受争议的话题。在申洲国际未来发展的战略地图中，是否需要布局美国工厂呢？充满青春活力特色的自有品牌马威（Maxwin）和依托于3D打印技术的运动鞋面料Flyknit的生产是否能为其带来更多的发展空间呢？

Keyword

OEM ;  中国制造 ;  品牌 ;  国际化战略 ;  服装行业

Abstract

Shanghai Highly (Group) Co., Ltd. is a developer and manufacturer of home air conditioning compressors and other related products. In 2013, the annual production capacity for its main products (home air conditioning compressors) made impressive advances globally. However, intense competition among air-conditioning manufacturers has led to a reshuffle among manufacturers of home air conditioning compressors. As a company focusing on manufacturing home air conditioning compressors, Highly has lost its dominant position in the market, and its return on investment has hovered around 6% for years. To achieve better performance, Highly must address multiple challenges and questions. Should the company begin producing complete air conditioners? Should it expand production capacity for its home air conditioning compressors? How can Highly solve problems like high labor costs and fluctuations in raw material prices? After returning from a visit to Japan, Highly’s chairman, Mr. Shen Jianfang, must now consider these very issues.

Keyword

Market Competition ;  Industrial Chain ;  Capacity Expansion

Abstract

近年来，空调市场的变化使空调压缩机生产商面临洗牌，压缩机生产商美芝、凌达在品牌主机厂商美的、格力的支持下，发展异常迅速，已超越了曾经的市场老大上海海立（集团）股份有限公司（简称“海立股份”）。海立股份是一家家用空调压缩机以及制冷相关零部件的研发制造商。海立的主营产品（家用空调压缩机）曾在全球市场取得骄人成绩，作为独立的空调压缩机生产商，海立的市场地位已经有所下降，其资产回报率始终徘徊在6%左右。海立的发展面临着重重挑战：海立应如何增大企业的利润率？如何才能使企业更快地发展？海立是否应加入空调整机市场的竞争？如果加入，又该从何入手？海立是否该选择向产业链下游进军，扩大生产能力？如何应对来自劳动力成本上涨和原材料价格波动的挑战？

Keyword

市场竞争 ;  产业链 ;  产能扩张

Abstract

CEIBS Vice President and Co-Dean Professor Zhang Weijiong takes a look back at CEIBS’ past, and ahead to its future.

Keyword

Abstract

Prof. Zhang Weijiong comments on Jahwa's reform

Keyword

Abstract

熔盛集团成立于2005年，经过两年多的发展已经基本建成了在江苏如皋的造船基地，生产正在有条不紊地进行。然而，2008年初外高桥造船公司、沪东中华造船集团、江南造船集团三家中国最大的造船公司分别在长兴基地建立了自己的生产线，这将改变世界造船业的竞争格局。同时，受美国次级债影响，世界经济发展速度将减缓，世界航运能力和造船能力过剩的情况马上就会出现。面对世界经济的变化和造船行业竞争格局的变化，作为熔盛集团CEO的陈强面临着诸多战略问题：应该如何根据董事会的目标，分三个阶段提出具体的战略和实施计划？集团下一步的发展定位和机会应该在哪个领域？制造业、金融、能源，还是地产？如何才能加快实现这些目标？

Keyword

转型 ;  战略 ;  市场定位 ;  融资 ;  造船业

Abstract

Rongsheng Group was founded in 2005. Within two years of construction, its shipbuilding base in Rugao, Jiangsu, had been mostly set up and put into operation. Yet Shanghai Waigaoqiao Shipbuilding Co., Ltd., Hudong-Zhonghua Shipbuilding Group, and Jiangnan Shipyard Group had set up their production lines at Shanghai Changxing Shipbuilding Base, which would immediately change the competitive situation in the international shipbuilding industry. Meanwhile, the sub-prime loan crisis would slow down the development pace of the world economy, thus leading to asurplus of world shipping and shipbuilding capacity in the near future. The CEO of Rongsheng Group, Chen Qiang, was wondering the following questions: As the world economic situation and the competition patterns of the shipbuilding industry were changing, how could Rongsheng Group work out the detailed strategies and implementation plans based on the goals of the board of directors? Which industry should the Group be positioned in and find opportunities from for its further development (manufacturing, finance, energy or real estate)? How could it realize its targets in a shorter time?

Keyword

Transformation ;  Strategy ;  Market Positioning ;  Financing ;  Shipbuilding Industry

Abstract

This study examines how Chinese firms began responding to worsening environmental concerns in the late 1990s. Combining predictions from control theory, escalation of commitment, and goal theory, we seek to explain how leaders' cognitions shape the formation of novel responses to the value-laden issue of corporate greening. We propose an iterative model that links leaders' principles with corporate actions and test it using survey data gathered from 360 firms. The model views strategy organically, as a set of adaptive goals and behaviors, and highlights the role of systemic and local feedback loops in strategy formation. We find that top executives who champion new strategic initiatives monitor early success or failure, and adjust their efforts to match early performance feedback. Perceptions of satisfactory performance strengthen leaders' efforts towards their initial target, while perceptions of unsatisfactory performance diminish them. This feedback relationship is invariant throughout favorable or unfavorable expectancies of success, contrary to the contingent prediction of control theory. The model also examines how top-down and bottom-up strategic initiatives combine to help firms maintain a positive momentum of change when champions' efforts decline in the face of premature failure signals.

Keyword

control theory ;  DECISION-PROCESSES; ORGANIZATIONAL PERFORMANCE; EMPIRICAL EXPLORATION; ESCALATING COMMITMENT; PLANNED BEHAVIOR; MAKING PROCESSES; ISSUE DIAGNOSIS; SELF-EFFICACY; MANAGERIAL; MANAGEMENT ;  escalation of commitment ;  feedback ;  goal theory ;  strategy formation

Abstract

The Chinese advertising market expanded in the past decade at an average annual rate of above 40 percent. The sustainability of such a rapid growth depends in part on the general attitudes of the public toward advertising. This paper reports the results of a telephone survey of 825 consumers in five major cities in China. The survey focused on general beliefs about the institution of advertising, personal experiences, and general attitudes toward advertising. The relationships among beliefs, personal experiences, and general attitudes are modeled. The paper also investigates the relationships among demographic variables and experiences, beliefs, and attitudes. The study shows that urban Chinese have similar or more positive attitudes toward advertising than their U.S. counterparts and that these positive attitudes demonstrate resilience over time. As in the United States, younger consumers have more positive beliefs and attitudes toward advertising. But in contrast to the United States, those with higher levels of education tend to have more positive attitudes and beliefs.

Keyword

ADVERTISEMENTS ;  ATTITUDES

Abstract

This study explores the influence of national culture upon leaders' interpretations of corporate environmentalism. The first part of the paper reviews the theoretical and empirical premises for a common interpretation of corporate environmentalism across countries. Three dimensions of corporate environmental performance are distilled from the qualitative literature developed in North America: organizational embeddedness, capacity to undertake environmental actions, and responsibility for protecting nature. We develop a survey instrument to measure corporate environmentalism and collect data from two random samples of Chinese (Shanghai-based) and Japanese executives. Exploratory factor analyses suggest that North American, Chinese, and Japanese executives employ three similar dimensions to interpret the corporate environmental performance of their companies. Using these dimensions, the second part of the study compares the overall degree of corporate environmental performance reported on the average by Chinese and Japanese executives. The study also investigates the influence of national culture, environmental values and socioeconomic contexts upon firm-level greening in both countries.

Keyword

corporate environmentalism ;  cross cultural environmental management