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Total : 11

  • 1

    Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

    Schmitt, Bernd H.Simonson, Alex

    Simon & Schuster,1997

  • 2

    构筑市场经济的基础结构

    吴敬琏

    中国经济出版社,1997

  • 3

    何处寻求大智慧

    吴敬琏

    三联书店,1997

  • 4

    Properties of Trust: An Analytical View

    Hwang, PeterBurgers, Willem P.

    Organizational Behavior and Human Decision Processes (IF0.995) , 1997 , 69 (1) , 67-73

    SSCI Scopus

    W
    54
  • 5

    Product-category dynamics and corporate identity in brand extensions: A comparison of Hong Kong and US consumers

    Han, Jin KyungSchmitt, Bernd H.

    Journal of International Marketing (IF0.195) , 1997 , 5 (1) , 77-92

    SSCI Scopus

    W
    31
  • 6

    The many faces of multi-firm alliances: Lessons for managers

    Hwang, PeterBurgers, Willem P.

    California Management Review (IF1.158) , 1997 , 39 (3) , 101-117

    SSCI Scopus ABDC-A

    W
    21
  • 7

    关于完善我国商业银行风险管理体系的构想

    赵宏

    新金融 , 1997 (10) , 10-13

    PKU

  • 8

    创新——企业竞争的活力之源

    张国华

    上海管理科学 , 1997 (4) , 10

  • 9

    我看陷入困境的症结──国有企业改革问题系列谈

    李家镐

    探索与争鸣 , 1997 (2) , 13-16

    PKU

  • 10

    不能与“休克疗法”殊途同归 国有企业改革问题系列谈之二

    李家镐

    探索与争鸣 , 1997 (4) , 15-17

    PKU

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