Abstract

一个国家，一个地区高新技术产业发展的快慢，不是决定于政府给了多少钱，调了多少人，研制出多少技术，而是决定于是否有一套有利于创新活动开展和人的潜能充分发挥的制度安排、社会环境和文化氛围。本书收录的主要是最近三年关于高新技术产业发展方面的论述，还特意加入了1991年在北京中关村开发区成立三周年时的讲话，虽然时过境迁，中关村今非昔比，但其中的某些指导思想似乎没有过时，所以也一并收录在这里。

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一个崇尚读书的民族是理性的、优秀的；一个崇尚读书的社会是健康的、充满生机和希望的。从某种意义上说，人灶进步史就是一部读书史；人类文明，正是靠着书才是以传承、繁衍、光大。“知识就是力量”。

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CNOOC’s overseas IPO failure had cast doubt on its newly implemented reforms, especially the reorganization of CNOOC. After the failed attempt, the company announced that it would not change its reform direction. Before launching the second IPO attempt, the company publicly released its ownership structure and corporate governance information; it sought to adopt the level of transparency expected of a listed company. The second attempt involved other tactics as well, such as a new pitch, a different growth plan, and a revised pricing strategy—and it was a huge success. Taken together, Cases (A) and (B) deliver the full story of CNOOC’s IPO failure and success, including the uniquely Chinese characteristics at play.

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CNOOC ;  Petroleum Industry ;  State-Owned Enterprise (SOE) ;  IPO(Initial public offering) ;  Road Show ;  Pricing

Abstract

作为一种重要的医疗影像设备，超声影像系统在现代医疗机构中得到广泛应用。然而，国内企业在超声影像业务上面临着产品低端、国际竞争压力大等挑战。在此背景下，中国本土企业迈瑞生物医疗电子公司，正在对公司的超声影像业务未来的发展方向进行积极的评估。2001年6月，已是临床监护仪市场领先者迈瑞，成功上市了全球第一台全数字黑白超声影像系统DP-9900，若以此作为技术平台，进一步发展全数字黑白超声的便携式产品或经济型台式产品，会有很大商机，此外，超声领域的一家跨国公司也邀请迈瑞作为ODM厂家为其设计并贴牌生产全数字黑白超声产品。而与此同时，迈瑞管理层也看到，黑白超声市场规模在全球市场范围内正在萎缩，尽管在中国等发展中国家还有一定市场潜力，但其分额将逐步被彩色超声逐步取代。本系列共三个案例，案例A着重介绍超声影像业务市场进入战略决策：迈瑞应该开发更多全数字黑白超声产品续写辉煌？还是进行ODM合作？还是投入重金尽快进入彩色超声领域？未来的发展之路，究竟该如何选择？

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医疗设备 ;  市场准入 ;  中国市场 ;  新产品开发 ;  成本创新 ;  研发战略

Abstract

As extremely important medical imaging equipment, ultrasonic imaging systems were widely used in modern medical institutions. However, domestic enterprises in the ultrasonic imaging business were faced with challenges, like low-end products and the presence of large international competitors. Under this background, Chinese enterprise Mindray Biological Medical Electronics was assessing the future development of the company’s ultrasonic imaging business. In 2007, chairman Xu Hang needed to consider some crucial issues pertaining to the development of ultrasound imaging. Case (A) focuses on the entry strategy decision for the ultrasonic imaging market; case (B) focuses on Mindray’s research strategy path in the ultrasonic imaging market; and case (C) describes the marketing strategy decision-making process and challenges of the ultrasonic imaging business.

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Medical Instrument ;  Market Access ;  China Market ;  New Product Development ;  Cost Invovation ;  Research and Development Strategy

Abstract

Franchising in China is a relatively new and growing phenomenon which has gained momentum since the 1990s. Among the franchising pioneers in China are large and well-known food and beverage brands such as KFC and McDonald’s. Less well known, but equally important, are the non-food and beverage retail and service industries which have also made inroads in China using franchising. One such example is The Athlete’s Foot. This American company has been a major competitor in the athletic shoes and sportswear sectors globally. It made an early entry into China using international master franchising and, consequently, ran into problems that were typical for companies expanding internationally using franchising. Case A describes franchising in China, The Athlete’s Foot company, and the experiences of the Chinese master franchisee — Rick Wang. Despite the initial success of this franchise system in China, Wang quickly ran into financial and operational problems. Case B illustrates what Wang did to rescue the company from its problems.

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Business Model ;  Franchise ;  Retail ;  Sporting Goods ;  Strategy Transformation

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Franchising in China is a relatively new and growing phenomenon which has gained momentum since the 1990s. Among the franchising pioneers in China are large and well-known food and beverage brands such as KFC and McDonald’s. Less well known, but equally important, are the non-food and beverage retail and service industries which have also made inroads in China using franchising. One such example is The Athlete’s Foot. This American company has been a major competitor in the athletic shoes and sportswear sectors globally. It made an early entry into China using international master franchising and, consequently, ran into problems that were typical for companies expanding internationally using franchising. Case A describes franchising in China, The Athlete’s Foot company, and the experiences of the Chinese master franchisee — Rick Wang. Despite the initial success of this franchise system in China, Wang quickly ran into financial and operational problems. Case B illustrates what Wang did to rescue the company from its problems.

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Business Model ;  Franchise ;  Retail ;  Sporting Goods ;  Strategy Transformation

Abstract

Book Review

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正则幂函数在数学上容易处理,而且包括了常数和线性函数作为特例,因而适用于研究经济行为人的差异性的有无及大小对各种经济现象的影响。继Ulph和Vulkan采用非正则幂函数的一文之后,本文通过用正则幂函数来描述消费者的差异性来改进传统的Hotelling双头垄断模型,并用新模型对双头垄断中的价格歧视问题进行了分析。

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价格歧视 ;  头垄断 ;  差异性