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Project management is as old as the universe, which is recorded in the Book of Genesis as a seven-step project. Perhaps the long history of project management makes it seem like an exercise in common sense. So why do so many projects fail to meet their deadlines, budgets or objectives? How can project management be improved? Here we offer a simple five-step methodology, with plenty of lighthearted wisdom thrown in along the way.

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Henkel, the German producer of such well-known brands as Persil detergent, Schwarzkopf hair products, Dial soap, Pritt Stick and Sellotape, is one of those companies dealing with the drop in consumer demand. To talk about this and other topics and trends affecting business leaders today, IESE Prof. Jaume Ribera interviewed Kasper Rorsted, CEO of Henkel Management, during a recent visit to IESE.

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Chinese oil transportation security is evaluated based on the multi-step fuzzy comprehensive evaluation approach. The results show that Chinese oil transportation lines are in the optimal order: Kazaks tan-China, South America-China, Middle East-China, West Africa-China, and Russia-China. Finally some suggestions on Chinese regional cooperation are made to ensure oil transportation security.

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fuzzy set theory ;  goods distribution ;  petroleum industry ;  security ;  transportation

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This case was prepared by Prof. Terence Tsai of China Europe International Business School, Prof. Michael N. Young of Hong Kong Baptist University, Prof. Bor-shiuan Cheng of National Taiwan University, and Mr. Shubo Phillip Liu of China Europe International Business School as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. The authors acknowledge the financial support of a research grant from the Research Committee of China Europe International Business School.

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In accordance with the calibration requirements of special vehicle, an automatic calibration system is developed based on PXI bus and GPIB bus. Based on bus technologies, this common calibration platform realizes the result that one platform with a variety of calibration function. The hardware of calibration system is designed based on the measurement requirements. The corresponding software system is developed according to universal, and modular, standardized design concepts. This design method has a certain degree of versatility and scalability. Practice shows that the system meets the calibration needs of special vehicles, improve the efficiency and quality of testing.

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Automatic calibration system ;  GPIB-bus ;  PXI-bus

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Most organizational behavior research in general, and negotiation research in particular,have paid little attention to the role of relative status between social exchange parties. In this paper, we note that while past research and theory on status tends to assume a competitive relationship between parties of different status and a fixed-sum pool of status resources, such assumptions do not apply to exchange between parties of different status in cooperative relationships. Accordingly, we hypothesized an interactive effect between status differential (unequal vs. equal) and relationship (cooperative vs. competitive). The negative impact of status differential on interactions and outcomes between exchange parties of different status would be reduced in cooperative relationships, but not so in competitive relationships. Theoretical implications to research in negotiation, status, and social exchange are discussed.

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http://www.ceibsonline.com/column/index/news_show/id/55

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The purpose of this paper is to offer a better understanding of the effects of product-harm crisis on a brand’s performance and market structure. This research is based on panel data on milk powder sales during the Nestlé product-harm crisis in China. The NBD-Dirichlet model is used to evaluate the performance of Nestlé and other leading milk powder brands before, during and after the crisis. Our data show that product-harm crises disturb the market structure and change customer behaviour. While a product-harm crisis had a negative effect on Nestlé’s brand performance, it created opportunities for other brands. Overall, our analysis shows that the NBD-Dirichlet model is a valid tool for monitoring the performance changes of both crisis brand and other non-crisis brands during a product-harm crisis. The managerial implications are also discussed.

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总主编： 周雪林 主编： 王建铆、方小菊 副主编（按姓氏音序排列）： 陈颖奇、杜谦、赵楠 主要编纂人员 （按姓氏音序排列）： 曹雪会、陈赋明、陈璐露、甘泉、刘胜军、王海杰、王倩、王啸、卫谨、 吴蓓宏、 谢淳、游雁、张丽、张怡琦

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