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英菲尼迪:寒冬中的感性营销战

Abstract

年轻的豪华车品牌英菲尼迪将“感性”作为差异化标签开展营销,在2015年市场极其低迷的情况下增速超过30%。

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[向屹; 朱琼] 中欧国际工商学院

[刘婕] 中欧商业评论


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中欧商业评论

ISSN:1674-4713

Year:2016

Issue:4

Page:84-93

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