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盒马鲜生的六大商业逻辑

Abstract

当中国主流消费者变成80、90后人群后,人们对生鲜商品的品质、新鲜度、购买便利性方面的需求已经显著提升,而传统超市很难满足他们的需求,而包括盒马在内的零售创新品种,正是做了填补了这方面的市场空白的工作。

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[张文清; 朱琼] 中欧国际工商学院


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经理人

ISSN:1004-9312

Year:2019

Issue:4

Page:48-50

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