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品牌是如何让你“上瘾”的?

Abstract

新经济的估值不再是现金流驱动,而是用户驱动,具有很强的网络效应。要提高企业的盈利能力,就要在提高用户价值方面有所突破,锁定用户的终身价值。

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[龚焱] 中欧国际工商学院


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Source

新浪财经意见领袖

Year:2018

Publish Date:2018-05-15

Language:Chinese

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