Sinyi real estate in China: The challenges of maintaining an ethical business culture
This case was prepared by Prof. Terence Tsai of China Europe International Business School, Prof. Michael N. Young of Hong Kong Baptist University, Prof. Bor-shiuan Cheng of National Taiwan University, and Mr. Shubo Phillip Liu of China Europe International Business School as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation. The authors acknowledge the financial support of a research grant from the Research Committee of China Europe International Business School.
Asian Case Research Journal
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