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Beijing Tianyu Communications: Winning in the 3G Era

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Abstract

This case was prepared by Associate Professor Terence Tsai of China Europe International Business School, Shanghai, China, Shaohua Lu of Ohio State University, USA, Dr. Gary Liu and Shubo Liu of China Europe International Business School, as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative or business situation.

The case study is supported by research grants of China Europe International Business School.



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Strategy and Entrepreneurship


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Asian Case Research Journal

ISSN:0218-9275

Year:2013

Issue:1

Volume:17

Page:123-143

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