In Their Own Eyes and Voices: The Value of an Executive MBA Program According to Participants

• Han, Jian 
• Liang, Neng 

Indexed by

Scopus ABDC-B

Abstract

The　purpose　of　this　study　was　to　more　effectively　understand　the　learning　experiences　of　Executive　Master　of　Business　Administration　(EMBA)　students.　We　asked　330　EMBA　students　to　draw　a　graphic　representation　of　their　life　and　reflect　on　their　EMBA　experiences.　We　then　applied　the　Zaltman　metaphor　elicitation　technique　to　conduct　in-depth　interviews　with　13　EMBA　students.　By　analyzing　the　visual　and　narrative　data,　we　documented　that　the　students　tended　to　enter　EMBA　programs　during　transitional　periods　when　facing　major　personal,　professional,　and　self-conceptual　challenges.　The　four　most　valued　outcomes　of　their　EMBA　experiences　were　an　analytical　framework,　a　well-connected　network,　a　community　to　belong　to,　and　a　journey　of　self-discovery　and　renewal.

Keyword

• career
• China
• executive education
• perception
• reflexivity
• visual analysis

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