Language-dependent classification: The mental representation of classifiers in cognition, memory, and ad evaluations
Classifiers are lexico-syntactic structures that are common in Chinese but not in English. In 3 studies, the authors demonstrated that classifiers provide a language-inherent classification of objects (affecting perceived similarity and memory) and, more importantly, guide individuals＇ judgments in a practically relevant context (e.g., in the evaluation of advertisements). Chinese speaking participants, relative to English speaking participants, judged objects sharing a classifier as more similar than objects not sharing a classifier and were more likely to recall them in clusters. Moreover, objects, presented as consumer products in an advertising context, were evaluated more positively when cued with a visual stimulus that triggers classifier-related associations. Results are discussed in the context of the recent reformulation of the Sapir-Whorf hypothesis.
2016，Small Business Economics
2015，International Journal of Production Economics
2010，2010 Third International Conference on Business Intelligence and Financial Engineering
2005，Ediciones Deusto, S.A.(Barcelona)
Journal of Experimental Psychology: Applied
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