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21世纪的营销管理(中国版) Marketing Management in the 21st Century

Abstract

《21世纪的营销管理(中国版)》讨论如何制定市场战略,以及如何对市场过程进行管理,涉及市场营销与企业的关系、战略营销的基本内容,以及相关的案例分析。

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Publisher:上海人民出版社

Language:Chinese

Publish Date:2003-01-01

ISBN:9787208046160

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