CN EN
Advanced

Development Strategy of CNOOC

Abstract

This case discusses the corporate strategy of China National Offshore Oil Corporation (CNOOC). CNOOC, China’s third-largest oil & gas company, enjoyed a monopoly on offshore resources. However, it faced a series of problems, such as business imbalances, internal bureaucracy, lack of funding support, being limited to the domestic market and having little experience in the international market. To meet its strategic goal of building an integrated energy corporation with international competitiveness, CNOOC formulated and later modified a corporate strategy. The case tracks the evolution of CNOOC’s corporate strategy through its 21-year history. The case also illustrates how CNOOC, after finalizing its corporate strategy, came up with its action plan.

Keyword


Related Article

Source

Published by:China Europe International Business School

Publish Date:2004-01-01

Language:English

Cited Count
W
Loading...
C
Loading...
Get Fulltext
Rights and Licenses
Related Keywords
Communities & Collections
Access Stats
Creative Commons Licence
The content of CEIBS Research Online is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).