Neusoft Corporation Business Model Innovation Starting with Xikang

• Atuahene-Gima, Kwaku 
• Shao, Clement 

Abstract

Facing　decreasing　net　profits　and　other　development　challenges,　China-based　software　giant　Neusoft　set　up　new　strategies　to　foster　innovation　in　its　business　model　and　enter　into　the　consumer　market.　Pursuing　an　innovation　initiative　in　the　healthcare　system,　Neusoft　established　Xikang,　a　comprehensive　full　life-cycle　healthcare　management　platform,　in　2010.　By　connecting　a　variety　of　premium　medical　resources　of　medical　institutions　through　advanced　medical　equipment　and　IT　network　technology　Neusoft　has　developed,　Xikang　began　providing　multi-level　and　multi-dimensional　healthcare　services　to　several　segmented　customer　markets.　In　addition,　by　collecting　terminal　data　and　transmitting　the　data　to　hospitals,　the　“Xikang　health　cloud”　platform　could　offer　a　standardized　health　system　for　each　individual　to　reduce　health　management　cost　and　improve　health　management　quality.　Furthermore,　Xikang　operates　as　an　ecosystem　that　integrates　innovative　health　management　technologies　and　applications.　In　this　sense,　Neusoft　is　gradually　changing　its　B2B　business　model　into　B2B2C　model,　which　means　establishing　a　new　partnership　with　operators　to　jointly　deliver　health　services　to　consumers.

Keyword

• Business Model
• Core competence
• Information Technology（IT）
• Innovation
• Neusoft
• Strategy

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