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MTN Group (B)

Abstract

This article provides an overview of the founding and development of a South Africa based telecommunication firm, MTN Group, focusing in particular on its globalization strategy. Case (A) mainly analyzes MTN South Africa’s business mole and the competences it acquired in its home market. This part ends by asking students to develop a recommendation for MTN Group’s expansion in the most attractive market in Africa — Nigeria. Case (B) illustrates MTN’s success in penetration of the Nigerian market and asks student to think about the feasibility of MTN further expanding its business to other parts of the world.

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Published by:China Europe International Business School

Publish Date:2012-01-01

Language:English

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