MTN Group (B)

• McKern, Bruce 
• Yuan, Daisy 

Abstract

This　article　provides　an　overview　of　the　founding　and　development　of　a　South　Africa　based　telecommunication　firm,　MTN　Group,　focusing　in　particular　on　its　globalization　strategy.　Case　(A)　mainly　analyzes　MTN　South　Africa’s　business　mole　and　the　competences　it　acquired　in　its　home　market.　This　part　ends　by　asking　students　to　develop　a　recommendation　for　MTN　Group’s　expansion　in　the　most　attractive　market　in　Africa　—　Nigeria.　Case　(B)　illustrates　MTN’s　success　in　penetration　of　the　Nigerian　market　and　asks　student　to　think　about　the　feasibility　of　MTN　further　expanding　its　business　to　other　parts　of　the　world.

Keyword

• Globalization
• Telecommunication Industry
• Value Chain
• Market Entry
• Market Expansion
• Corporate Growth

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