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Supply Chain Innovation——Homekoo: A Mass-customization-based Furniture Producer

Abstract

Researched in 2014, this case explores the supply chain innovation of a mass customization-based furniture producer, Homekoo. This case discusses three managerial issues: (1) how the Internet and ICT can be used to foster and support supply chain innovations; (2) how to create mutual value with customers and promote manufacturing servitization; and (3) how to innovate business models through the network platform and achieve mutual benefit for upstream and downstream partners. This case is suited to MBA and EMBA coursework on operations management and service innovation.

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Published by:China Europe International Business School

Publish Date:2015-10-30

Language:English

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