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The 101 on 11/11: China’s Single’s Day E-commerce Extravaganza

Abstract

CEIBS Professor of Marketing Jeongwen Chiang explains who profits most on November 11th when Chinese consumers spend billions shopping for bargains online. Known as Single’s Day, this e-commerce holiday in China rivals Cyber Monday in the US in total sales volume.

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[Chiang, Jeongwen] China Europe International Business School


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CEIBS

Year:2016

Publish Date:2016-11-11

Language:English

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