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MNCs reeling from food scandals in China?

Abstract

CEIBS　Prof.　Richard　Brubaker　explains　why　transparency　is　key　for　multinationals　targeting　the　Chinese　market.

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[Brubaker, Richard] China Europe International Business School

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Source

CEIBS

Year：2014

Publish Date：2014-10-23

Language：English

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