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Dow Greater China: Localizing the Corporate Sustainability Strategy

Abstract

The case illustrates the leadership challenges faced by Peter Wong, CEO of Dow Chemical Greater China, when locally implementing Dow's global sustainability strategy. A key question was whether a sustainability strategy could meaningfully contribute to the company's regional competitiveness and financial health when Greater China had only recently begun to tackle its sustainability challenges. Dow's 20-year journey of embedding sustainability in global corporate strategy is reviewed in some detail, illustrating the step-by-step process of aligning resources, transforming culture, and building external partnerships to enhance the possibility that sustainability strategies yield financial gains.

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Published by:China Europe International Business School

Publish Date:2018-10-19

Language:English

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