The Direct and Indirect Impact of Relational Ties on Innovation Performance: An Empirical Study in China

• Wang, Qiang 
• Voss, Chris 
• Zhao, Xiande 

Indexed by

SCI SCIE SSCI Scopus

Abstract

In　large　organizations,　local　use　of　innovations　is　not　enough;　extracting　the　full　use　of　the　innovation　requires　deployment　across　the　organization.　The　purpose　of　this　paper　is　to　explore　strategies　for　the　deployment　of　service　innovations　and　factors　influencing　success.　We　adopt　an　inductive　theory-building　approach　with　a　longitudinal　embedded　case　study　of　ten　successful　service　innovations.　We　find　two　deployment　strategies:　required　adoption,　in　which　subsidiaries　are　required　to　adopt　innovations,　and　voluntary　adoption,　in　which　adoption　is　not　compulsory—innovations　are　showcased,　but　the　adoption　decision　is　left　to　the　subsidiaries.　We　have　investigated　the　factors　influencing　deployment,　including　the　decentralized　nature　of　service　innovation,　fit　with　the　internal　and　external　context,　extrinsic　and　intrinsic　motivations,　and　handovers.　Based　on　analyses　of　case　evidence,　we　put　forward　research　propositions　accordingly.　This　study　provides　managerial　guidance　for　multidivisional　organizations　to　extract　full　value　from　service　innovations.　Although　some　results　may　be　particular　to　the　Chinese　context,　research　in　other　contexts　can　broaden　the　generalizability　of　the　findings.

Keyword

• Deployment strategies
• innovation diffusion
• ,longitudinal case study
• multidivisional organizations
• service innovation

Author Community

[Wang, Qiang] School of ManagementXi'an Jiaotong University Shaanxi 710049, China

[Voss, Chris] Warwick Business SchoolUniversity of WarwickCoventryCV4 7AL, U.K.

[Zhao, Xiande] China Europe International Business SchoolShanghai201203, China

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