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掌好营销的“双轮"

Abstract

骑自行车的教授如何教得了开宝马的商界精英?这是揶揄商学教授纸上谈兵的经典桥段。然而,彼得·德鲁克早说过,任何培训都是自我培训;以实践论,古就有帝王坐听经筵的侉统,但帝师何曾坐过龙庭?所以,传道者会讲固然重要,听经者更要会听。

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[王高] 中欧国际工商学院


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中欧商业评论

ISSN:1674-4713

Year:2012

Issue:9

Page:55-57

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