Corporate social responsibility and innovation: a comparative study

• Zhou, H. 
• Wang, Q. 
• Zhao, X. 

Indexed by

SSCI Scopus ABDC-A

Abstract

The　purpose　of　this　study　was　to　examine　how　firms＇　corporate　social　responsibility　(CSR)　strategies　affect　their　innovation　performance　via　two　mediating　variables,　employee　involvement　and　supplier　collaboration,　and　compare　how　this　mechanism　works　in　the　service　and　manufacturing　industries.　By　analyzing　and　validating　the　direct　and　indirect　effects　of　CSR　on　innovation　performance　in　both　the　service　and　manufacturing　industries,　this　study　addressed　the　strategic　benefit　of　CSR　and　extended　research　focused　on　the　financial　benefits　of　CSR.　Therefore,　its　findings　contribute　to　our　understanding　of　sustainability　and　innovation　issues.　From　a　theoretical　perspective,　this　study　extended　the　RBV,　SDL　and　stakeholder　theory　to　the　context　of　the　CSR-innovation　relationship,　and　showed　that　firms　could　align　CSR　and　innovation　initiatives　to　achieve　strategic　synergy.　It　also　revealed　the　similarities　and　differences　between　service　and　manufacturing　firms　regarding　the　mechanism　through　which　CSR　affects　innovation.

Keyword

• Corporate social responsibility
• Manufacturing innovation
• Resource-based view
• Service-dominant logic
• Service innovation
• Stakeholder theory

Author Community

[Zhou, H.; Wang, Q.] School of Management, Xi'an Jiaotong University, Xi'an, China

[Zhao, X.] China Europe International Business School, Pudong, China

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