Secondary Business Model Innovation in Emerging Economies

• Mehrotra, Sonia 
• Velamuri, S. Ramakrishna 

Indexed by

SSCI Scopus ABDC-A

Abstract

We　study　two　quick-service　restaurant　(QSR)　chains　based　on　regional　ethnic　foods　that　were　launched　in　China　and　India.　The　products　that　these　QSR　ventures　offered　had　hitherto　been　sold　by　fragmented　street　vendors　who　typically　operated　single　outlets.　Inspired　by　the　successful　business　models　of　international　QSR　brands,　these　entrepreneurs　developed　business　models　to　popularize　their　chosen　regional　ethnic　foods　in　multiple　new　regions　and　grew　their　organizations　to　1,400　and　300　outlets　in　China　and　India,　respectively.　We　build　on　the　recently　coined　concept　of　‘secondary’　business　model　innovation　(SBMI),　which　is　based　on　inter-organizational　learning,　break　down　its　constituents　into　creative　and　imitative,　specify　the　mechanisms　through　which　it　is　achieved,　and　propose　that　it　is　a　specific　case　of　the　more　general　construct　of　creative　imitation.

Keyword

• aprendizaje contextual
• aprendizaje indirecto
• business model innovation
• contextual learning
• creative imitation
• imitación creativa
• Innovación del modelo de negocio
• innovación del modelo de negocio secundario
• secondary business model innovation
• vicarious learning
• инновации вторичных бизнес-моделей
• контекстное обучение
• опосредованное обучение
• творческое подражание
• 创新创造性模仿
• 商业模式创新二次商业模式
• 情境学习инновации бизнес-моделей
• 替代性学习

Author Community

[Mehrotra, Sonia] Prin LN Welingkar Inst Management Dev & Res, Bengaluru, Karnataka, India

[Velamuri, S. Ramakrishna] China Europe Int Business Sch, Entrepreneurship, Shanghai, Peoples R China

Related Article

• Doing Well to Do Good: Business Model Innovation for Social Healthcare

  2015，

• Organizational geography, experiential learning and subsidiary exit: Japanese foreign expansions in China, 1979-2001

  2010，Journal of Economic Geography

• Kingdee International Software Group Company Limited: Business Model Transformation from Software-based Product Assembly to Knowledge-based Service Integration

  2012，

• Prof. Rama Velamuri on Business Model Innovation

  2013，