Innovation in emerging markets – the case of China

• Yip, George S. 
• McKern, Bruce 

Indexed by

Scopus ABDC-C

Abstract

Purpose
–　Multinational　companies　are　increasingly　locating　R&D　activities　in　emerging　markets,　particularly　China.　This　paper　aims　to　focus　on　why　China　is　moving　from　imitation　to　innovation,　how　MNCs　are　evolving　their　R&D　activities　in　China,　the　challenges　they　face,　and　how　they　deal　with　these　challenges.

Design/methodology/approach
–　As　this　is　a　viewpoint　paper,　the　authors　do　not　report　any　methodology　other　than　the　general　research　that　the　authors　have　been　conducting　for　the　last　two　years,　primarily　interviews　with　companies.

Findings
–　The　key　finding　is　that　China　is　moving　from　imitation　to　innovation　and　that　multinational　companies　should　develop　strategies　for　conducting　R&D　there.

Originality/value
–　This　is　a　fairly　original　paper　in　that　there　has　been　only　limited　research　on　innovation　in　China.

Keyword

• China
• Emerging markets
• Innovation
• International business
• Multinational corporation
• Research

Author Community

Strategy and Entrepreneurship

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