Managing dynamic business environments: India's future automotive industry

• Kuklinski, Christian 
• Moser, Roger 
• Callarman, Thomas E. 

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Abstract

Purpose　?　This　paper　aims　to　examine　from　an　information　processing　perspective　how　Delphi-based　analyses　can　be　used　to　overcome　some　challenges　of　dynamic　business　environments　in　emerging　markets.　Design/methodology/approach　?　Delphi-based,　future-oriented　approach　utilizing　scenario　planning　methodology　based　on　real-time　expert-panel　data.　Findings　?　Delphi-based　analyses　can　indeed　serve　as　an　information　processing　aid　to　reduce　uncertainty　and　equivocality　in　an　emerging　market.　Originality/value　?　A　multistage　analysis　approach　integrating　the　political,　economic,　socio-cultural　and　technological-stakeholder　framework　to　support　and　better　structure　managers?　information　processing　in　an　emerging　market.

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Author Community

[Kuklinski, Christian] China Europe International Business School, Stuttgart, Germany

[Moser, Roger] Research Institute for International Management (FIM-HSG), University of St. Gallen (HSG), St. Gallen, Switzerland

[Callarman, Thomas E.] CEIBS Centre for Automotive Research, Siemens Centre for Sustainability and Supply Chain Management, China Europe International Business School, Shanghai, China

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