CN EN
Adv.

Gong, Yan

Professor

Professor of Management Practice

Email:gongy@ceibs.edu

Selected:

  • 1

    创业裂变:从0到1,从1到N

    龚焱钱文颖

    复旦大学出版社,2019

  • 2

    山寨是捷径,原创才是终点

    龚焱

    企业观察家 , 2019 (2) , 100-103

  • 3

    Do Firms Learn More From Small or Big Successes and Failures? A Test of the Outcome-Based Feedback Learning Perspective

    Gong, YanZhang, YuXia, Jun

    Journal of Management , 2019 , 45 (3) , 1034-1056

    SSCI Scopus FT ABDC-A*

    W
    2
  • 4

    一嗨租车:共享出行变局下的以静制动

    Gong,YanQian, Wenyin

    2018

  • 5

    不忘初心,不断创新:两鲜的精益创业之路

    Gong,YanZhao,Liman

    2018

  • 6

    如何为你的产品培养出“脑残粉”?

    龚焱

    销售与管理 , 2018 (4) , 116-121

  • 7

    一切皆吊钩:盈利模式新解

    龚焱

    中欧商业评论 , 2018 (3) , 30-35

  • 8

    两鲜求解生鲜电商消费升级

    龚焱赵丽缦

    销售与市场(管理版) , 2018 (4) , 84-88

  • 9

    “两鲜”巧创生鲜电商模式

    龚焱赵丽缦

    经理人 , 2018 (5) , 62-66

  • 10

    杰克·韦尔奇神话破灭

    龚焱

    经理人 , 2018 (8) , 48-49

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