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In 2011, Airbnb, the vacation-rental website, learned it wasn't just in the business of pairing up short-term renters with people who had a spare room or an empty apartment. It was also a risk manager or would have to be if it wanted to continue to grow. That lesson sprang from Airbnb's hometown of San Francisco. A local woman she identified herself in a blog post on her experience only as EJ rented out her apartment via the site and came home to find it ransacked and her jewelry and electronics missing. Her first call, after the cops, was to Airbnb. She said she waited 14 hours to hear back. One of the early responses from the company, according to EJ, wasn't pretty: An Airbnb executive asked her to take down her blog post because the bad publicity might hurt his company.

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《战略的回归》基于作者对全球变幻莫测市场的深入研究，书中大胆地提出了一个全新的规范性模型。该模型介绍了四种组织必须具备的能力：准确性、灵活性、动力性和预见性，这四种能力彼此相互影响、相互协作。 对于那些经营重心因市场的快速发展而不断变化、努力想跟上时代步伐的领导者而言，《战略的回归》不啻一个福音：战略规划，经过适当修改仍然可以成为他们的依靠。本书用大量精彩的案例阐述了这些观点并展示出这些观点的实际功效。书中案例大多取自亚洲和中东——数十年来一直处于振荡盘旋的市场——跨国公司的管理者将从中洞悉如何在这些市场以及其他市场保持领先的关键启示。各行各业的领导者都能从本书中获益，丢弃略老旧过时的战略思维，从而提高领导风格的弹性。

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In Bringing Strategy Back, strategy expert Jeffrey Sampler cuts through the clutter to reveal exactly why the usual tools of strategy are so sorely out of sync with our needs: windows of opportunity close far faster than they once did, many of these opportunities are smaller than they once were, growth rates are uneven across markets, and today's competition is more asymmetrical than ever. The upshot for managers is that they need to reorient their approach to absorb the shocks and surprises that strike at a moment's notice. Only then can strategic planning reliably play its part. Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence. Based on the author's in-depth research in the world's most tempestuous markets, the model delivers several must-have qualities that interact and work together in an ongoing process: Accuracy, Agility, Momentum, and Foresight. With this new framework, Bringing Strategy Back shows how to be prepared and proactive, rather than reactive, even when the future is uncertain.

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How much land do you own? How many people do you employ? How big is your factory? At different times in history, these questions have all been surrogates for a far more basic question: How wealthy are you? That's because, at different points in the evolution of business, each of those questions inquired about the fundamental asset that was at the heart of wealth creation at the time land, people or machines. Today we are on the cusp of a period in which another question may serve as an indicator of potential wealth. That question is: How much information do you have?

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Editorial Material ;  Knowledge management ;  Management science