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Xiang, Yi

Associate Professor of Marketing

Email:yixiang@ceibs.edu

Selected:

  • 1

    汇纳科技:大数据引领零售变革

    Xiang, YiRuan LiyangLi, Yanyu

    2020

  • 2

    Designing the Content of Advertising in a Differentiated Market (CEIBS Working Paper, No. 006/2020/MKT)

    Soberman, David AXiang, Yi

    2020

  • 3

    Deceptive Advertising and Consumer Verification (CEIBS Working Paper, No. 007/2020/MKT)

    Xiang, YiSong, Inseong

    2020

  • 4

    The Roles of Marketing Breadth and Competitive Spread on Product Life Cycle (CEIBS Working Paper, No. 015/2020/MKT, 2020)

    Yi, XiangSoberman, DavidGatignon, Hubert

    2020

  • 5

    英菲尼迪:期待比肩豪华车德系三强(B)

    Zhu, QiongLiu, JieXiang, Yi

    2017

  • 6

    英菲尼迪:期待比肩豪华车德系三强(A)

    Xiang, YiZhu, QiongLiu, Jie

    2017

  • 7

    英菲尼迪:寒冬中的感性营销战

    向屹朱琼刘婕

    中欧商业评论 , 2016 (4) , 84-93

  • 8

    左右家私品牌下沉记

    向屹

    中欧商业评论 , 2015 (7) , 98-105

  • 9

    Consumer favorites and the design of news

    Xiang, YiSoberman, David

    Management Science (IF2.482) , 2014 , 60 (1) , 188-205

    SCI SCIE Scopus FT ABDC-A*

    W
    3
  • 10

    Prof. Xiang Yi on Consumer Favourites & Design of News

    Xiang, Yi

    2013

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