CN EN
Adv.

Zhang, Yu

Associate Professor

Associate Professor of Management

Email:zyu3@ceibs.edu

Selected:

  • 1

    Do Firms Learn More From Small or Big Successes and Failures? A Test of the Outcome-Based Feedback Learning Perspective

    Gong, YanZhang, YuXia, Jun

    Journal of Management , 2019 , 45 (3) , 1034-1056

    SSCI Scopus FT ABDC-A*

    W
    1
  • 2

    Effect of analysts’ earnings pressure on marketing spending and stock market performance

    Currim, Imran S.Lim, JooseopZhang, Yu

    Journal of the Academy of Marketing Science , 2018 , 46 (3) , 431-452

    SSCI Scopus FT ABDC-A*

  • 3

    Stock Return or Sales Growth? Multiple Performance Feedback and Strategic Investments Under Securities Analysts' Earnings Pressure

    Zhang, YuGong, Yan

    Journal of Management Studies , 2018 , 55 (8) , 1356-1385

    SSCI FT ABDC-A*

  • 4

    Marketing spending, firm visibility, and asymmetric stock returns of corporate social responsibility strengths and concerns

    Hannah OhJohn BaeImran S. CurrimJooseop LimYu Zhang

    European Journal of Marketing , 2016 , 50 (5/6) , 838-862

    SSCI Scopus ABDC-A*

    W
    1
  • 5

    Is R&D risky?

    Bromiley, PhilipRau, DevakiZhang, Yu

    Strategic Management Journal , 2016 , 38 (4) , 876-891

    SSCI Scopus FT ABDC-A*

    W
    7
  • 6

    Earnings Pressure and Long-Term Corporate Governance: Can Long-Term-Oriented Investors and Managers Reduce the Quarterly Earnings Obsession?

    Zhang, YuGimeno, Javier

    Organization Science , 2016 , 27 (2) , 354-372

    SSCI Scopus FT ABDC-A*

    W
    13
  • 7

    Commitment to marketing spending through recessions Better or worse stock market returns?

    Currim, Imran S.Lim, JooseopZhang, Yu

    European Journal of Marketing , 2016 , 50 (12) , 2134-2161

    SSCI Scopus ABDC-A*

  • 8

    How the capital market affects firm strategy

    Zhang, Yu

    2016

  • 9

    Going head to head with the big guys

    Zhang, Yu

    2016

  • 10

    What’s next for China’s booming e-commerce industry?

    Zhang, Yu

    2016

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