Journal of Interactive Marketing
, 2018
, 42
, 63-79
SSCIABDC-A
Abstract
We develop a model of dyad calling behavior as the outcome of asymmetric power between the initiating and receiving callers and the strength of their tie. Using a unique mobile phone service dataset, we estimate the model which encapsulates the evolving relationship between pairs of callers. We find that, first, the initiating callers enjoy more power than the receiving callers in determining the call volume. Second, the call volume between a pair of callers increases with the number of their common contacts. Finally, the reciprocity effect is prevalent in mobile phone service consumption. We discuss and demonstrate the implications of our results on firms' telecommunication service pricing decisions. (C) 2018 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.
Keyword
Social network
;
Tie-strength
;
Reciprocity
;
Decision power
;
Telecommunication service pricing
;
Structural model
CEIBS Professor of Marketing Jeongwen Chiang takes us on a deep dive into China’s sharing economy. Among the topics he explores: why China’s sharing economy is among the most advanced and innovative in the world, which sharing platforms are most popular right now with Chinese millennials, and what criteria venture capital investors use to evaluate sharing economy start-ups.
This lecture was recorded during a session at the CEIBS Center for Emerging Market Studies Corporate Roundtable Discussion held on April 11, 2017 at CEIBS Shanghai Campus.
Work has already started to expand Shanghai Disneyland, says Disney’s CEO Bob Iger, a day ahead of the park’s grand opening. The resort has also promised to expand capacity so that more visitors can enjoy the attractions without waiting too long in line.
Read more at http://www.channelnewsasia.com/news/asiapacific/shanghai-disneyland-plans-further-expansion-to-cater-for-huge-cr-7963518
This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. This annual e-commerce holiday, celebrated by Chinese consumers and retailers on November 11, rivals Cyber Monday in the US in total sales volume. CEIBS Professor of Marketing Jeongwen Chiang explains why it is also profitable for international brands.
CEIBS Professor of Marketing Jeongwen Chiang explains who profits most on November 11th when Chinese consumers spend billions shopping for bargains online. Known as Single’s Day, this e-commerce holiday in China rivals Cyber Monday in the US in total sales volume.
This year Chinese e-commerce giant Alibaba rang up US$5 billion in sales in the first hour of its Single’s Day e-commerce event. This annual e-commerce holiday, celebrated by Chinese consumers and retailers on November 11, rivals Cyber Monday in the US in total sales volume. CEIBS Professor of Marketing Jeongwen Chiang explains the fierce rivalry between China’s e-commerce giants Alibaba and JD.com.
