CN EN
Adv.

Chiang, Jeongwen

Professor

Professor of Marketing

Email:jwchiang@ceibs.edu

Selected:

  • 1

    Dyad Calling Behavior: Asymmetric Power and Tie Strength Dynamics

    Shi, MengzeYang, BotaoChiang, Jeongwen

    Journal of Interactive Marketing , 2018 , 42 , 63-79

    SSCI ABDC-A

  • 2

    How China is Driving Sharing Economy Innovation

    Chiang, Jeongwen

    2017

  • 3

    Prof Jeongwen Chiang discusses theme park business in China

    Chiang, Jeongwen

    2016

  • 4
  • 5

    Why international brands can’t afford to ignore China’s Single’s Day (11/11)

    Chiang, Jeongwen

    2016

  • 6

    The 101 on 11/11: China’s Single’s Day E-commerce Extravaganza

    Chiang, Jeongwen

    2016

  • 7

    China’s E-Commerce Giants battle on Single’s Day (11/11)

    Chiang, Jeongwen

    2016

  • 8

    Single’s Day under a Magnifying Glass

    Chiang, Jeongwen

    2016

  • 9

    育人要因需施教

    蒋炯文

    2015

  • 10
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